sam niemiHey, I’m Sam. I design web sites and marketing tools for cross-country skiers, their teams, events and businesses.

Are you a cross-country skier whose team, event, or business web site needs to look like it belongs in this century? (Or perhaps you suffer from logo shame?) I help the xc community get their message across through smart, strategic web and graphic design that works.

Every good business needs good design.

Professional graphic design significantly affects the way your organization is perceived by its customers, stockholders, employees and larger business and social communities. Good design can make your company more visible, more sophisticated, more current, more profitable, and more competitive.

Every good design needs a good designer.

Design is the way we communicate these days, and by doing so in clear and direct and honest and interesting ways, a good designer can make better business - and make business better. Delivering good design on time, and on budget is what I can do for you.

Design that works.

sam and dana niemi

A bit about me

Call me crazy, but born and raised in Thunder Bay, Ontario, cross-country skiing is a natural way to enjoy the long winter months. It's also a great way to meet like-minded, healthy folks from all walks of life, not to mention an astonishing array of business and employment backgrounds. It's through this incredible sport and these fantantic people that I have had the pleasure of designing a wide range of advertising and corporate communication pieces for a variety of industries, from healthcare to tourism, from junior mining / exploration to the trades, and nearly everything in between.

As such, I have over twenty years experience designing logos, posters, brochures and web sites for the businesses and organizations of skiers just like yourself. That means the communication materials I design for you will be clear, accurate and uniquely persuasive. Like you, I have a deep appreciation of all things skiing, and understand what it takes to survive and thrive here in the cold white north.

The nitty-gritty...


  • Graphic Design Diploma from Sheridan College, Oakville, ON
  • Professional Member, Association of Registered Graphic Designers
  • 20 years experience with international clientele



  • Summer – mountain biking, cycling, paddling, running, hiking, camping
  • Winter – cross-country skiing, snowshoeing
  • Everyday – eating, sleeping, maxing and relaxing
Registered Graphic Designer

How I can help

I partner with cross-country skiers and organizations to design the whole spectrum of communication services:

Identity Design

  • branding and corporate identity – logos, guidelines, stationery packages, communication materials, packaging
  • corporate communications and information design – newsletters, annual reports, training materials, business forms, presentations

Print Design

  • advertising and marketing – posters, brochures, catalogues, cd covers, direct mail, promotion and event marketing
  • environmental graphic design – interior/exterior signage, exhibit and trade show booths, point of purchase (POP) displays
  • editorial design – books, magazines, newspapers, calendars
  • print broker – print planning, management, pricing

Web Design

  • custom html or wordpress – responsive, mobile-friendly, search engine optimization, content management systems
  • e-commerce – online payments, shopping cart
  • social media – branded social media profile images, page setup, e-mail marketing
  • services – domain name registration, web hosting, security, ssl

How we work together

We all want projects to run smoothly with no frustrations or surprises on either side. That’s why we start out on a fact-finding mission together: I ask you questions, make notes, ask more questions, and make a few more notes. Hopefully, this is over coffee, or some other drink of choice because this is the hardest part— as far as you’re concerned, that is. After that, your role looks more like smooth sailing and relaxation, maybe popcorn and a movie, mimosas at the pool, whatever floats your boat. (For me, life gets a bit more creative and technical and involves hunkering down in my office. Much less glamorous.) I keep you in the loop and show you the fun stuff. You tell me what you like. Then, we refine, polish, and finally print or publish, depending on your project.

If you want to see our time together in neat phases, generally there are four:

  • The Meeting – I collect the info from you so we have the same vision and foundation on which to build. (If your vision is a bit fuzzy right now, don’t worry, that’s what my questions are for. We’ll get there!) Also, we can “meet” via e-mail, phone, FaceTime, Skype, etc., whatever is best for you and your schedule. Free technology is great!
  • The Brain-storming – I take the clear goals, explore all the ways to get there, narrow it down, and present you with several distinctive concepts.
  • The Refining – This is when you take a break from golfing and let me know what you think, which concepts to focus on, the direction you want to go. And then I go back to work…
  • The Moment You’ve Been Waiting For – your finished product! In your hand, in cyberspace, in your client’s hands, in magazines – wherever it’s supposed to be – delivered, safe, happy and brand new. Your unique product.


Here’s what I’ve been up to lately...

Sleeping Giant Loppet logo & business card
  • Sleeping Giant Loppet logo & business card
  • Alignment Chiropractic logo & business card
  • Dog Lake Firewood logo & business card
  • Instep Foot Care logo
Sleeping Giant Loppet brochure
  • Sleeping Giant Loppet brochure
  • CD & jacket for John Dolce
  • Lutheran Community Care Centre annual report
  • Worldview Everlasting brochure
Partners In Rehab web site

Registered Graphic Designer

Want to get in touch?

To reach me for consultation, questions, or estimates, please feel free to call or e-mail.

Sam Niemi

  • phone: 807.345.3383
  • e-mail:

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Want to work together?

Just answer the questions below and we’ll discuss if or how we want to work together. (* = required field)