Are you a cross-country skier whose team, event, or business web site needs to look like it belongs in this century? (Or perhaps you suffer from logo shame?) I help the xc community get their message across through smart, strategic web and graphic design that works.
Call me crazy, but born and raised in Thunder Bay, Ontario, cross-country skiing is a natural way to enjoy the long winter months. It's also a great way to meet like-minded, healthy folks from all walks of life, not to mention an astonishing array of business and employment backgrounds. It's through this incredible sport and these fantantic people that I have had the pleasure of designing a wide range of advertising and corporate communication pieces for a variety of industries, from healthcare to tourism, from junior mining / exploration to the trades, and nearly everything in between.
As such, I have over twenty years experience designing logos, posters, brochures and web sites for the businesses and organizations of skiers just like yourself. That means the communication materials I design for you will be clear, accurate and uniquely persuasive. Like you, I have a deep appreciation of all things skiing, and understand what it takes to survive and thrive here in the cold white north.
I partner with cross-country skiers and organizations to design the whole spectrum of communication services:
We all want projects to run smoothly with no frustrations or surprises on either side. That’s why we start out on a fact-finding mission together: I ask you questions, make notes, ask more questions, and make a few more notes. Hopefully, this is over coffee, or some other drink of choice because this is the hardest part— as far as you’re concerned, that is. After that, your role looks more like smooth sailing and relaxation, maybe popcorn and a movie, mimosas at the pool, whatever floats your boat. (For me, life gets a bit more creative and technical and involves hunkering down in my office. Much less glamorous.) I keep you in the loop and show you the fun stuff. You tell me what you like. Then, we refine, polish, and finally print or publish, depending on your project.
If you want to see our time together in neat phases, generally there are four:
Whether it’s the latest industry podcast, conference, or class, I’m always plugged in to stay on top of design trends, digital advances, and new marketing strategies. (To learn more about what graphic design can do for your business, please visit the design organizations below.)The same goes for cross-country skiing: I am grateful to have worked with these fine organizations. (To learn more about these groups and how you can support them, please visit the cross-country links below.)
To reach me for consultation, questions, or estimates, please feel free to call or e-mail.
Just answer the questions below and we’ll discuss if or how we want to work together. (* = required field)