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Every good business needs good design.

Professional graphic design significantly affects the way an organization is perceived by its customers, stockholders, employees and larger business and social communities. Good design can make a company more visible, more sophisticated, more current, more profitable, and more competitive.

Every good design needs a good designer.

Design is the way we communicate these days, and by doing so in clear and direct and honest and interesting ways, a good designer can make better business - and make business better. Delivering great design on time, and on budget is what Sam Niemi DesignWorks is all about.

Design that works.

A bit about Sam Niemi, r.g.d.

Sam Niemi is a Registered Graphic Designer [r.g.d.] with over 18 years experience developing projects that help clients achieve their most significant opportunities. Since graduating from the highly acclaimed Graphic Design program at Sheridan College in 1997 and returning to Thunder Bay, Sam Niemi has been leaving his creative mark all over the local, regional and national design scene. After nearly 5 years with Thunder Bay's most reputable agencies, Sam established Sam Niemi DesignWorks in 2002 with the idea of creating added value for clients through innovative design that is both compelling and tangible to key target audiences. Projects include a wide range of advertising and corporate communication pieces for public, private and not-for-profit organizations, ranging from logos to brochures, annual reports and web sites. He has worked with a variety of clients and agencies, including: Korkola Design Communications, Dave Koski Design, Generator Advertising + Design, Windward Global, Sabina Silver Corporation, Landore Resources, Skybridge Development Corporation, Metals Creek Resources, Tournigan Energy Ltd, North of Superior Tourism Association, Ostrom Outdoors as well as many others.

Sam has been a member of the Association of Registered Graphic Designers of Ontario since its inception in 1996.


Sam Niemi DesignWorks dependably provides the whole spectrum of communication services:

  • advertising and marketing – posters, brochures, catalogues, cd covers, direct mail, promotion and event marketing
  • branding and corporate identity – logos, guidelines, communication materials, packaging
  • corporate communications and information design – newsletters, annual reports, stationery packages, training materials, business forms, presentations
  • environmental graphic design – interior/exterior signage, exhibit and trade show booths, point of purchase (POP) displays
  • editorial design – books, magazines, newspapers, calendars
  • web design – domain name registration, web hosting, search engine optimization
  • print broker – print planning, management, pricing
  • photography – digital or film, retouching and manipulation, scanning prints, negatives, transparencies or documents

Design Process

Sam Niemi DesignWorks utilizes fundamental project management principles to ensure that all projects run smoothly with minimal frustration or surprises on either side. Sam Niemi Designworks divides the project into phases with corresponding objectives and tasks to ensure that the process is easy to follow. Keeping the client informed through the entire project helps avoid confusion and frustration, and ensures that the project will reach its target destination safely and on time. Generally, there are four phases to any project:

  • Fact-finding – information-gathering meeting to build a clear understanding of the client's business and their intended project
  • Design exploration – several approaches and concepts are explored and developed for presentation to the client
  • Design refinement – approved concepts are refined into finished designs based on client comments and feedback
  • Design implementation – approved finished designs are prepared for final delivery to printers, service bureaus, or other suppliers


To reach Sam Niemi DesignWorks for consultation, questions, or estimates, please feel free to call, fax, or e-mail.

  • phone: 807.345.3383
  • fax: 807.345.0526
  • e-mail: